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Transform Your Dealership with NLS Proven Sales Training
Welcome to Next Level Selling Coaching and Consulting, where we specialize in taking your dealership’s sales performance to the next level. Led by Michael Paulk—a seasoned motivational sales trainer and coach with extensive experience in the automotive industry, from the sales floor to General Manager—we’re here to deliver results. (Seriously, read his bio.) Michael is ready to help your team overcome challenges, close more deals, and build lasting customer relationships.
ABOUT MICHAEL PAULK
I’m Michael Paulk, combat veteran, businessman, and entrepreneur.
Michael Paulk is a dynamic automotive sales trainer, coach, and consultant with a proven track record of transforming sales professionals into high-performing leaders.
Leveraging over a decade of experience and his unique Ranger Mindset Method, Michael blends military-inspired strategies with cutting-edge sales techniques to empower individuals and teams to achieve unstoppable momentum.
As the author of Next Level Selling, Next Level Life and the host of the Next Level Selling, Next Level Life podcast, Michael inspires sales professionals to master their mindset, build confidence, and crush their goals.
Whether you're an aspiring salesperson or a seasoned pro, Michael's high-energy training sessions and practical coaching will revolutionize your approach to selling, driving results in the automotive industry and beyond.
What We Offer
Onsite Sales Training Workshops:
Interactive, motivational, and no-nonsense sessions designed to sharpen your team’s skills and boost their confidence.
One-on-One Coaching:
Personalized coaching for individual salespeople ready to go from good to great.
Leadership Development:
Equip your Sales and F&I managers with the tools to lead by example and keep the momentum going. Training shouldn’t stop when we leave, that’s why we train your trainers, so they’re prepared to take the baton and run with it.
Why Choose Michael?
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Results-Driven Training
Success starts on the sales floor with your sales team. They’re the backbone of the dealership and the face of your brand. Too often, dealerships pour resources into BDC and phone training while overlooking the people who actually make the deals happen. The NLS comprehensive sales training programs focus on both foundational and advanced skills your team needs to succeed. From mastering rapport-building to crushing objections, we deliver actionable strategies that drive results—not excuses.
Michael’s been in the trenches of the automotive industry for years. As a top-performing salesperson, a GSM managing a team of over 40 salespeople, a GM, and a trusted trainer for dealerships nationwide, he’s seen it all. He knows the struggles your team faces and customizes training to align with your dealership’s unique goals and challenges.
Industry Expertise
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The Ranger Mindset Method
This isn’t your cookie-cutter training program. Inspired by Michael’s military background as a U.S. Army Ranger and combat veteran, the Ranger Mindset Method combines discipline, mental toughness, and cutting-edge sales techniques. Your team will learn how to handle high-pressure situations, stay laser-focused, and deliver top-tier results day after day.
No two dealerships are the same. That’s why NLS creates training programs tailored to your team’s strengths, weaknesses, and opportunities. Whether it’s mastering closing techniques, overcoming objections, or building a winning sales culture, we’ve got you covered.
Customized Solutions
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The Results Speak for Themselves
Dealerships that work with NLS consistently see measurable improvements:
Increased closing rates.
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Higher customer satisfaction scores.
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Boosted employee morale and retention.
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Noticeable growth in overall profitability.
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Gallery
Book A Time To Talk With Michael
If you wish to contact Michael to discuss training your dealership, please use the provided contact form by hitting the "BOOK NOW" button below.
Michael is also available for select interviews and keynote speeches. If you are interested in conducting an interview, please enter the details of your media outlet. Or, if you are contacting Michael for another reason, please enter the reason. All messages will be responded to as quickly as possible.
Thank you!